Skip to main content
Clients & CRM Oryn

Sales Pipeline

Drive your open quotes with the steps board and the projection board, measure your sales activity with the statistics and anticipate revenue with the forecast.

Overview

The sales pipeline gathers all your open quotes to move them forward to signature. It is built on folders: every folder with the Quote in progress status is a pipeline opportunity.

Menu Answers the question
Business → Pipeline → Steps Where does each quote stand in my sales process?
Business → Pipeline → Projection How likely am I to sign, and for how much?
Business → Pipeline → Stats How many quotes do we create and sign, for what revenue?
Business → Billing → Forecast What revenue can we expect in the coming months?

A Folder's Sales Information

The pipeline reads the information entered on each folder (main tab of the folder):

Field Role in the pipeline
Status Only Quote in progress folders appear on the boards. Move the folder to Quote signed when it is signed, or to Quote lost, to close when the deal is lost.
Sales step The folder's column on the steps board.
Probability 0 %, 30 %, 50 %, 70 % or 90 %: the folder's column on the projection board and its weight in projected revenue. Only shown while the status is Quote in progress.
Estimated order date / Estimated delivery date Shown on the cards and usable as filters; the order date places one-off fees in the forecast.
Folder category and Business sector Tags on the cards, filters and breakdown in the statistics.
Sales rep (and other roles) Shown on the cards; filters by sales rep, sales admin, technician, business finder, manager…

The status names above are translated for readability; use the labels shown in your instance.

A Folder's Revenue and Margin

Each folder's revenue and margin are calculated automatically from its items and recalculated whenever an item changes:

  • one-off fees (initial fees, licences) count once;
  • recurring subscriptions are expressed per month, then projected over the chosen valuation period (see below);
  • the margin is the difference between the selling price (discounts included) and the purchase price, including the item's operating fees.

Tip: purchase prices on catalog items are essential for accurate margins. See Product Catalog.

Steps Board

The steps board shows open quotes as cards, with one column per sales step, in the order and colour set in the settings (see Configuring the Pipeline).

  • Drag a card from one column to another to change its step.
  • The + button at the top of a column creates a folder directly at that step.
  • Each column header shows the number of folders and the column's total revenue and margin, according to the chosen valuation period.
  • A column can be collapsed with the arrow in its header.

Each card shows: the folder name, the customer, the status, the probability, the sales rep, the creation date, revenue and margin, estimated order and delivery dates, category and sector. Hover an item to see its label. The card menu (three dots) opens, edits or deletes the folder.

Projection Board

The projection board shows the same quotes, this time sorted by probability of signature: one column per level, from 0 % to 90 %. Drag a card to update its probability.

Column totals give an instant reading of the potential: what is almost won (90 %), what still needs work, and what is still uncertain.

Good practice: review probabilities every week in the sales meeting. Projected revenue in the statistics and the forecast depends directly on them.

Search, Filters and Valuation Period

Both boards share the same tools at the top of the page:

  • search on the folder name, the customer or the sales rep;
  • the Filters button: folder category, creation, estimated order and estimated delivery dates, sales rep, sales admin, technician, business finder, manager, technical manager, payer. Your filters are remembered for the session;
  • the valuation period, which sets the amounts shown on the cards and in the columns:
Period Amount shown
Monthly revenues The monthly amount of subscriptions, plus one-off fees
12, 18, 24 or 36-month projection One-off fees, plus subscriptions multiplied by the number of months

The 18-month projection is the default. Your choice is remembered.

The All files button opens the full list of folders, whatever their status.

Statistics

The Stats page measures your sales activity over a period, compared with the previous period of the same length.

Choosing the Period and Filters

  • Preset periods: this month, this quarter, this semester, last month, last quarter, last semester, or a custom period.
  • The Filter button restricts the figures to some folder categories, sales reps or sales steps, and sets which statuses count as signed. Default: Active, Quote signed and Deployment in progress.

The Indicators

Each indicator shows its value over the period and its change compared with the previous period.

Indicator Definition
New quotes Folders created during the period
Signed quotes Folders created during the period and since moved to a signed status
Conversion rate Signed quotes ÷ new quotes
One-off revenue / Recurring revenue Revenue of signed quotes: one-off fees, and subscriptions per month
One-off margin / Recurring margin The same for margin
Revenue per file Average revenue (projected over 18 months) of a signed quote
Projected revenue Revenue of quotes still in progress, weighted by their probability

Good to know: statistics are tied to the folder's creation date. A quote created in January and signed in March counts as signed in January's statistics.

The Charts

  • 12-month trend: new and signed quotes, revenue and margin, month by month.
  • By folder category: new and signed quotes over the period, for each category.

Forecast

The forecast (menu Business → Billing → Forecast) projects expected revenue period by period, combining three sources:

Column Content
Active Revenue What active folders bill
Signed Revenue What signed folders not yet active will bill
Weighted Revenue The total: active revenue, signed revenue, plus open quotes (and folders being deployed) with a probability of at least 30 %, multiplied by their probability
Y-1 / Y-2 Revenue invoiced (excluding tax) over the same period in previous years, for comparison

You can show figures by month, quarter, four-month period or year, and filter by item family or folder category. Click an amount to see the items that make it up.

Amounts are placed in time item by item: subscriptions from their service start date, one-off fees on the folder's estimated order date, licences on their renewal date.

Important: only items linked to a family are included in the forecast. Make sure all your items have a family in the catalog.

Configuring the Pipeline

The pipeline reference lists are in Settings → Management:

  • Sales → Sales steps: the columns of the steps board. For each step: a title, a colour, a description (shown under the column title) and the Default step option, assigned automatically to new folders without a step. Drag and drop steps in the list to change their order.
  • Sales → Sectors: the business sectors offered on folders and customer records.
  • Folders → Categories: folder categories, with their colour.

Example steps: Qualification → Needs discovery → Proposal sent → Negotiation → Closing. Keep steps few and unambiguous: every sales rep must know exactly which column a folder belongs in.

Good Practices

  1. One folder = one opportunity, created as soon as a need takes shape, with its category and sales rep.
  2. Items priced early, even roughly: without items, the folder is worth 0 in every total.
  3. Probability and step kept up to date after every exchange with the customer.
  4. Realistic estimated order and delivery dates: they place amounts in the forecast.
  5. The right status at the end: Quote signed when the customer signs, Quote lost, to close when the deal is lost. An abandoned quote left in progress skews the conversion rate and the forecast.